The internet was established in 1983. Today, there are more than 1.58 billion websites online and almost 5 billion people use the internet every day. Web development patterns have changed in step with the internet.
As a website owner, you must continue to observe emerging and current trends in website development in order to make adjustments that combine cutting-edge best practices. The stakes are high since ignoring current trends might negatively impact the functionality and user experience of your website.
In this article, we’ll examine in more detail the latest trends in web development that will be prevalent in 2023. You might be surprised to learn that there are already a lot of current trends in website development.
In the upcoming years, they’ll be more common, making it imperative to adopt these best practices. By adopting the latest technologies for web application development, Empire pixel is confident of offering the best web development services among several other top digital agencies in the world.
Let’s look at 10 latest trends in web development below:
1. WordPress Development
Over 40% of websites use the WordPress CMS, and a significant presence deserves attention. WordPress, an open-source platform, is constantly expanding its features set to better serve users. There are several web development trends that are unique to WordPress, therefore it’s worthwhile to explore them.
WordPress is anticipated to undergo a number of changes in the coming year. For instance, a new navigation layout that will make the user experience simpler. The goal of this redesign is to integrate the separate post editor and template experiences. WordPress also provides fresh design tools to make your website come to life.
2. Optimized Voice Search (Voice SEO)
Keyword and phrase optimization for voice assistant searches is known as voice SEO. Several SEO professionals claim that voice SEO is necessary for websites to properly appear in search results for voice assistant searches.
Voice search has been around since 2011, when Google first launched it. According to a Grand View Research research, the market for intelligent virtual assistants like Alexa and Siri had record growth in 2019 and is expected to rise quickly going forward. 27% of people use voice search on mobile devices, according to Google. In 2019, 72% of users utilized a digital assistant in the first six months, according to a Microsoft research.
To satisfy consumer demand, more digital juggernauts are breaking into the market or developing new devices, including Google Home and Apple Home Pod. Additionally, more than half of American adults own a smart home gadget. Voice search is therefore set to become more important than ever.
In addition to smart speakers, consumers are now using their smartphones and Internet of Things devices for voice searches. In other words, search engine results pages will begin to prioritize and display voice search results more frequently. As a result, businesses will be focusing on voice search optimization in 2023 for both their products and content strategies.
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3. Motion UI
The practice of using movement and animation within an interface to convey a sequence, next step, transition, or action for a digital product is known as “motion UI.”
Consumers of today demand cutting edge Web development Company and more interactive digital experiences in addition to those that are quicker and more mobile-friendly. The popularity of Motion UI can be attributed in part to this. With the help of the front-end framework Motion UI, programmers may create completely responsive websites and mobile applications as well as apply predefined motions in native app environments. You may create an element that slides, spins, bounces, transitions, and more using this framework.
Additionally, Motion UI gets credit for being adaptable to all web technologies and able to be inserted anywhere on a website. The header, footer, and menus are a few places where Motion UI is frequently used. Although this framework gained popularity in 2018, the SASS libraries’ technology has made it more approachable, making it one of the top web development trends in 2023.
4. Single-Page Applications
Single-page apps (SPAs) are JavaScript-based online applications that load a single HTML page in a visitor’s browser and dynamically update content as needed without refreshing the page. They are regarded as one of the most important recent advances in web development.
SPAs have been widely embraced by the developer community, Google, Facebook, and Twitter. The overall performance is substantially faster because visitors can utilize a website without having to wait for the server to load a full new page. Although maintaining SPAs requires more work, the trade-off could be well worth it.
Thanks to the well-liked AngularJS framework, SPAs are not only affordable and reasonably simple to develop but also require less server space and effectively deliver customers’ information on a single page without requiring them to navigate. Due to these advantages, both site visitors and developers profit from SPAs. We can anticipate the SPA trend to continue in the upcoming year as online consumers demand quicker and easier app experiences.
5. Serverless Architecture
The search for technology that lowers system overload, data loss, and development costs is ongoing.
Let’s introduce serverless technology. The cloud-based serverless architecture enables users to run code for nearly any kind of application or backend service without any administrative oversight. There is no need for provisioning, managing, or upgrading servers. The top firms using and offering serverless architecture are Amazon, Google, and Microsoft.
The serverless architecture industry is expected to be worth $36.84 billion by 2022. As a result, additional businesses should enter this market starting in 2023 and continuing through 2028. More goods will also use serverless functions to carry out operations like downloading file backups, sending notifications, and exporting objects. These products include chatbots, IoT apps, and APIs.
6. Accelerated Mobile Pages
According to Unbounce, nearly 70% of customers said that page speed influences their choice to buy from an online merchant. In other words, you shouldn’t disregard the speed of your website. Accelerated mobile pages can be useful in this situation.
The accelerated mobile page (AMP), which Google first introduced in 2015, offers mobile customers blazing-fast digital experiences. Google’s AMP could boost key business metrics in addition to providing smooth user experiences and lowering bounce rates. These statistics might possibly be more significant than the volume of website conversions.
Although AMP adoption has been somewhat declining since 2020, it is still the most widely used mobile technology, being used on 35% of websites that use mobile technologies and more than half of the top 10,000 most popular websites.
7. Responsive Site Design
Never before has responsive design been more important. As already established, more than 58% of all web traffic worldwide comes from mobile devices. Additionally, mobile devices account for roughly 75 percent of all e-commerce sales worldwide. These statistics demonstrate how important it is now to create websites with mobile users in mind first.
Of course, a lot of developers have used this strategy for a while. But what “mobile-friendly” actually entails changes all the time. In 2023, this will entail, among other things, the combination of biometric authentication methods like voice recognition or fingerprint scanning, delivering one-click ordering on e-commerce apps, and exploiting geolocation data to provide customers with more tailored experiences.
Implementing flexible design will have a variety of benefits for your visitors, including a more seamless user experience and improved brand recognition.
8. AI Chatbots
To better serve users, AI chatbots will advance in sophistication in 2023. This will be accomplished by utilizing machine learning, natural language processing, and information retrieval techniques to better match user behavior with bots.
AI-enabled chatbots help businesses perform tasks using voice or text chats more quickly while also enhancing the consumer experience. An AI chatbot can be used to gather information, respond to frequently requested inquiries, and resolve various problems. The result is a smooth digital experience for clients to enjoy.
AI chatbots are already used by many well-known B2C enterprises to serve their clients. According to Forbes, the use of AI by marketers surged by 190% between 2018 and 2020, with many using Facebook Messenger, Whatsapp, and Skype to perform their tasks rather than traditional chatbots. In 2023, you can anticipate an even greater growth of AI chatbots.
9. Dark Mode Standardization
The feature to interchange between dark and low-light on websites and applications have become more common in recent years. Since at least 8 out of 10 people prefer to utilize dark mode whenever possible, websites and applications will continue to offer dark mode user interfaces (UIs) in 2023.
Twitter and Facebook have already started using this feature. Depending on the reader’s taste or system settings, these apps offer a simple way to switch between the two modes. As visitors anticipate a completely personalized experience, mastering website personalization is crucial. Make sure you provide that promise. This will become the norm in 2023 and beyond as more web developers add a comparable built-in feature to switch between bright and dark modes. It might even end up being used as the applications’ de facto default.
10. Progressive Web Apps (PWAs)
Progressive web apps (PWAs) are not new, but their most recent version will completely replace web apps.
PWAs speed up webpage loading and enable offline functionality in apps like Google Maps. They are used by businesses like Starbucks, Uber, Pinterest, and Twitter to improve the user experience, and in 2023, many more will start to follow suit.
Without considering tablets, mobile devices accounted for more than 58% of all international online traffic in the second quarter of 2022. It has never been more important to transform web applications into PWAs given the rise in the use of smartphones and tablets for various online functions. PWAs offer a superior user experience as well as other advantages like lower development costs and effortless provider maintenance.
They also function and appear visually like a typical web page. PWAs will be created in 2023 using HTML, CSS, JavaScript, React, Web Assembly, or Angular.
In order to meet the demands and expectations of online users, web development is continually changing.
Many of these trends are concentrated on enhancing the user experience on mobile; others in the future might be concentrated on enhancing the user experience for intelligent wearables or other as-yet-unreleased devices. You can make sure that your website attracts and pleases users on a regular basis by staying on top of web development trends.
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