Detailed Vehicle History
A case study done to show the design and development of Detailed Vehicle History; the process, flow, strategy and result.
What Is Detailed Vehicle History?
Detailed Vehicle History is one of the leading providers of vehicle history reports, auction history records with exclusive photos along with access to window stickers also known as “monroney labels” for all manufacturers.
Our client was facing several challenges in their sales and marketing efforts. Their sales were declining due to the absence of a clear marketing strategy, and their mobile experience was not up to par, despite the majority of their customers coming from mobile devices. To overcome these challenges, we were tasked with building a website with a sales-oriented focus.
To address our client’s challenges, we developed a comprehensive product scope that included a website for both desktop and mobile devices, as well as an app for both the Google Play Store and the Apple Store. Additionally, we provided content writing services that focused on search engine optimization (SEO), social media management, email marketing, lead creation, and blog writing.
The PM gathered requirements from our client, briefed the team involved and assigned tasks.
The UX team started with comprehensive research to understand the product, it competitors and the users. We got- UX flow, lo-fi & hi-fi designs.
The development team implemented the designs done by the design team. They used WordPress and PHP for website, Flutter for app.
QA tested for several features as required in the product scope. This is to ensure maximum efficiency of the product before it goes live.
App UX Flow
UX & Flow
VIN & License Plate Check Flow
My Reports Flow
Upcoming Services & Repair Flow
Some Desktop Screens
By developing a website and mobile application, optimizing content, managing social media, and using email marketing and lead creation, the company was able to improve sales and create a better customer experience. The website and application provided an easy-to-use platform for customers, increasing the customer base and improving overall sales