/ Portfoilio

Case Study

Detailed Vehicle History

A case study done to show the design and development of Detailed Vehicle History; the process, flow, strategy and result.

What Is Detailed Vehicle History?

Detailed Vehicle History is one of the leading providers of vehicle history reports, auction history records with exclusive photos along with access to window stickers also known as “monroney labels” for all manufacturers.

Team

  • 1 Product Manager
  • 3 Designers
  • 3 Developers
  • 1 Content Writer
  • 2 SEO Specialists

Technologies

  • Flutter
  • WordPress
  • Javascript
  • PHP

Deliverables

  • Website - See live site
  • WordPress Desktop App
  • Mobile App - See on Play Store

Problem Statement

Our client was facing several challenges in their sales and marketing efforts. Their sales were declining due to the absence of a clear marketing strategy, and their mobile experience was not up to par, despite the majority of their customers coming from mobile devices. To overcome these challenges, we were tasked with building a website with a sales-oriented focus.

Solution

To address our client’s challenges, we developed a comprehensive product scope that included a website for both desktop and mobile devices, as well as an app for both the Google Play Store and the Apple Store. Additionally, we provided content writing services that focused on search engine optimization (SEO), social media management, email marketing, lead creation, and blog writing.
Our Process Our Process Product Brief Design Developemnt QA Test Live Product

Product Brief

The PM gathered requirements from our client, briefed the team involved and assigned tasks.

Design

The UX team started with comprehensive research to understand the product, it competitors and the users. We got- UX flow, lo-fi & hi-fi designs.

Development

The development team implemented the designs done by the design team. They used WordPress and PHP for website, Flutter for app.

QA Test

QA tested for several features as required in the product scope. This is to ensure maximum efficiency of the product before it goes live.

App UX Flow

Lo-Fi Design

UX & Flow

Objectives

  • Allow users enter VIN or License Plate to get vehicle report
  • Allow user scan VIN or License Plate from documents to get vehicle report
  • Visually and technically break down data to ensure users can view and understand report
  • Allow users use VIN or License Plate to generate window sticker
  • Allow users to see all searches made on the platform

Login/Registration

VIN & License Plate Check Flow

My Reports Flow

Upcoming Services & Repair Flow

Some Desktop Screens

Conclusion

By developing a website and mobile application, optimizing content, managing social media, and using email marketing and lead creation, the company was able to improve sales and create a better customer experience. The website and application provided an easy-to-use platform for customers, increasing the customer base and improving overall sales
  • Allow users enter VIN or License Plate to get vehicle report
  • Allow user scan VIN or License Plate from documents to get vehicle report
  • Visually and technically break down data to ensure users can view and understand report
  • Allow users use VIN or License Plate to generate window sticker
  • Allow users to see all searches made on the platform

Thank You!